Bakery website design in Niagara
A local web designer in Beamsville, Ontario, on designing websites for bakeries and cafés in Niagara's growing food scene.
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Writing on design, the web, and working independently. Practical notes, opinions, and the occasional behind-the-scenes look at how I work.
Winery website design in Niagara wine country
A local web designer in Beamsville, Ontario, on the joy of building websites for wineries and vineyards across Niagara wine country.
Read articleHow much does a website cost? A guide to web design pricing
What goes into the cost of a website, typical price ranges, and how to budget, so you know exactly what you're paying for before you start.
Read articleDesigning for accessibility without sacrificing aesthetics
Accessible design and beautiful design aren't at odds. Here's how I approach colour, contrast, and structure so a site works for everyone, and still looks the part.
Read articleThe case for slower, more intentional web design
In a world of templates and AI-generated layouts, taking your time is a competitive advantage. Why considered, hand-crafted design still wins.
Read articleWordPress vs. custom build: what's right for your brand
Both have their place. A practical breakdown of the trade-offs around cost, control, maintenance, and growth, so you can choose with confidence.
Read articleHow to brief a designer (and actually get what you want)
A good brief saves everyone time and money. What to include, what to leave open, and how to give feedback that moves a project forward.
Read articleWhy your homepage shouldn't try to do everything
When a homepage tries to say everything, it ends up saying nothing. How to find the one job your homepage really needs to do.
Read articleA field guide to choosing brand colours
Colour is rarely just about taste. A look at how to build a palette that's distinctive, flexible, and accessible across every touchpoint.
Read articleThe 6 essentials of a powerful brand identity
A brand is far more than a logo. The six essential elements of a cohesive, powerful brand identity, from a versatile logo to fonts and photography.
Read article10 common website mistakes you might be making
From hard-to-read text and oversized images to missing CTAs and privacy policies, ten common mistakes that quietly cost you visitors, and how to fix them.
Read articleUnlocking conversions: 5 key elements to turn website visitors into customers
Traffic is only half the story. The five key elements, from a clear value proposition to trust signals and strong CTAs, that turn visitors into customers.
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